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Found 1 result

  1. The Talent Factory: Skills for eSports. Skills for Life. As many of you know, in March of this year vVv Gaming celebrated its 5 year anniversary. This weekend, I have had the opportunity to reflect on what we want to accomplish in the next 5 years. While thinking about the right direction to set, it is important to look at where we are today. vVv Gaming is the most accomplished console organization in the world. With top 4 LAN finishes on 4 continents across 18 titles. Beyond our accomplishments we are also widely recognized as one of the best, multi-title eSports communities in the world. Personally, I believe we have some of the finest people in gaming. I also think that our unique community based model has been a competitive advantage to our brand and our sponsors. As I think about the next 5 years, I keep thinking about something that Kim Rom, the chief marketing officer of Steel Series, said to me a couple years ago. He said to me, “vVv Gaming is a 'talent factory'.” Talent Factory. Think about that. I think everyone knows that in our model we don’t go out and purchase the top talent. We focus on potential, we explain opportunity. Most importantly we also build community. So knowing all of this, as I started thinking about the next 5 years. Those two words keep coming back to me: talent factory. We have accomplished everything that we set out to do in our first five years, and obviously so much more. I believe that vVv Gaming, our staff, our players, and our community have a seat at the table. We play a vital and important role in eSports. I think vVv Gaming is one of the most recognized brands in eSports, but sometimes I think it is misunderstood. I do not want to focus on why we are sometimes misunderstood. As you can imagine, when I start to think about setting goals for vVv Gaming, it starts to get tougher and tougher to raise the bar. I keep thinking; will getting a top-10 Starcraft placement make a difference? Do we really need to win more? Do we also need to be the most accomplished PC organization? Would doing that really help eSports grow? There's an old saying, “A rising tide lifts all boats.” I believe over the next 5 years we should focus on how we can help that eSports tide to rise. When I start to think about it, when I start to think about the explosive growth we have had recently with games like Starcraft 2 and League of Legends, I believe we have more opportunities and needs than we have the talent available to fill them. There is that word again: talent. Talent Factory. As I think of the next five years, I think maybe vVv Gaming needs to embrace being a talent factory. I think we need to be more than just an awesome, phenomenal gaming community. I think we need to be a talent factory. I bet most of you right now are probably thinking: “Jerry, thats great, but arent we already doing that?” To which I respond to you, “Yes we have.” What we have not done is formally mapped out a strategy and process nor have we done a good job of telling the world that we are a great talent factory. To be fair, we probably are more like a talent mill than a full fledged talent factory. So thinking about the future, I would like to change that. I would like to be a talent factory not just for players but the kind of staff and infrastructure that eSports will continue to need for growth. Before setting this new direction, I want to make sure of two things. The first is that for most of everything we do, there wont be any changes. We will continue to sponsor players, and grow community, and do everything we love. I need the community and staff to understand that everything we do right now, we will continue to do. Remember, this direction is about GROWTH, not about change. The second thing is that I want to know if the staff, the vVv Gaming community, the fans, and others involved in eSports believe that this direction is helpful. Of course, I am most concerned what the vVv community and staff think about this. So I am asking all of you, do you think its a good idea for vVv Gaming to really build on the foundations we already have in place, and by foundations I mean this talent mill? Should we develop full speed into a talent factory, developing staff, writers, editors, eSports analysts, graphic artists, etc? Here is a academic way to look at the idea of a Talent Factory: vVv is essentially the community college of esports at the moment. We get people prepared to represent themselves as players, as gamers, and therefore also ready to properly represent vVv Gaming. Everyone involved in the professional world should have skills. We transform vVv into the University of e-sports where people can branch off into more specialized fields and therefore set themselves up for employment in, and create value for, the emerging e-sports "industry" (we're not an industry yet, but hopefully, we will be soon). I look forward to hearing all your thoughts and ideas. Be honest. Feel free to ask tough questions. Feel free to tell me that you have dreams of working in eSports full time. Thanks.

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