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SteelSeries Partners with UFC

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10 replies to this topic

#1 vVv Doomhammer

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Posted 23 April 2012 - 12:40 PM

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Peripheral Maker and the Ultimate Fighting Championship® Introduce Co-Branded Gaming Peripherals and Marketing Partnership

CHICAGO – April 12, 2012 – SteelSeries the leading manufacturer of premium-quality, competitive gaming peripherals today, along with the Ultimate Fighting Championship® (UFC) announced a co-licensed product and collaborative marketing partnership. This announcement is the next step in the longstanding relationship between UFC and SteelSeries that has included the sponsorship of international octagon events and fighters such as Alexander Gustafsson, a top ten ranked MMA fighter in UFC. In addition to a number of marketing collaborations slated for this year, SteelSeries will also introduce a line of UFC Edition peripherals, which include a SteelSeries QcK UFC Edition mousepad, available now, and UFC edition headsets, which will be introduced later this year.

"SteelSeries and UFC, though very different types of companies, have a number of similarities when it comes to their professional, sponsored players who exude the ‘winning is everything’ attitude, as well as loyal fans that are passionate, incredibly vocal, and active in their respective communities," said Mark Joliffe, SteelSeries Vice President of Branded Gaming Peripherals. "SteelSeries is looking forward to working with UFC in our marketing efforts and to introduce co-branded peripherals for UFC and MMA game fans."

"We’re really excited to be partnering with SteelSeries not only by introducing a UFC mousepad and headsets, but also the creative and collaborative marketing efforts that we’ll be launching to both of our communities," said UFC President Dana White.

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The SteelSeries QcK UFC® Edition cloth mousepad will feature the official UFC red logo in front of a cage-like black and grey background. Providing a smooth surface glide and rubberized base to keep it in place on its surface, the mousepad is medium sized and is available now on the SteelSeries Web Shop for $14.99 / €14.99 MSRP. There will be further information about the SteelSeries UFC Edition headsets later this year.

For more information about the upcoming social media and marketing promotions between SteelSeries and UFC, be sure to follow them both on Facebook – http://facebook.com/steelseries and http://facebook.com/ufc and on Twitter – http://twitter.com/steelseries and http://twitter.com/ufc.


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#2 vVv Kraft

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Posted 23 April 2012 - 12:44 PM

WTF! Holy Crap!
This is sweet!

#3 noc0ntrol


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Posted 23 April 2012 - 12:45 PM

this is huge!

#4 vVv Blazek

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Posted 23 April 2012 - 01:00 PM

Well I can honestly say I wouldn't have expected SS and UFC to create a partnership; But I can understand it so this is pretty cool.

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#5 vVv SugarBear

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Posted 23 April 2012 - 01:08 PM

UFC, my favorite thing!

Pro gaming gear, my favorite thing!

#6 Magnet


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Posted 23 April 2012 - 01:19 PM

Haha this is awesome!
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#7 Spydo


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Posted 23 April 2012 - 01:25 PM

sick <3 UFC

#8 vVv michs09

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Posted 24 April 2012 - 01:00 AM

This is dope...
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#9 vVv Paradise

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Posted 24 April 2012 - 01:15 AM

That is awesome!!!
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#10 vVv Zodyak

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Posted 24 April 2012 - 06:34 AM

kinda weird but cool I guess. Nice to see this happen

#11 vVv Engel

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Posted 24 April 2012 - 09:33 AM

That's pretty epic for Zuffa and SteelSeries

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