47 replies to this topic

[vVv LordJerith]

The survey results from our vVv Gaming Sponsorship Survey (n=406) are analyzed! We will use these results to guide our sponsorship strategy for 2012.

Gamers clearly want us to sponsor Starcraft players. It is the only game that got more than 50%, and when we asked people to choose just ONE game, again SC2 came out on top. In order, it was SC2, CoD and then GoW tied with LoL that were the top titles that the community wanted us to support.


 
Looking at the processes that we could chose to decide on what players or teams to sponsor, tournaments came out on top.


 
This chart reinforces what is most important to our fans and community. It is clear that wearing our branded merchandise and using sponsored gear came out #1 with winning coming in a close second. Social media and streaming were next. Interestingly, create written content in the form of blogs, tips and articles was least important.

 
Again, SC2 rules the day here, being the title most watched. CoD comes next.

 
56% of survey respondents come to the vVv Gaming website daily, with 80% stopping by at least once a week.

 

 
So, what does all this mean for 2012? I am happy to see that we are doing many things right. The one thing we need to do better is our investment in and content surrounding Call of Duty, depending on what the leagues do. Here is a preview of some of the things to expect in 2012:

• Support MLG SC2 Arena
• Sponsor a Call of Duty team
• Create content/media for Call of Duty
• Create content/media for Gears of War 3
• Add more partners
• Conduct two large donation drives
• Add Guild Wars
• Add Diablo 3
• Continue Wednesday Night Starcraft and The Losers Bracket
• Continue to promote bloggers and create general gaming content
• Continue writing for Chicago Tribune Geek to Me Blog
• Continue League of Legends 1v1 tournaments
• Explore titles like Firefall

I look forward to the hard work in 2012.

[Yezman]

Sc2!.... And I like the importance charts

Edited by vVv Yezman, 14 February 2012 - 02:21 PM.

[AppleILY]

Looks like Gears is solid 3rd on most polls.

[ODieN (Ex vVv)]

StarCraft 2 just dominating! ;]

[_ML]

well sc2 is taking over the world guy

[vVv Spike]

• Support MLG SC2 Arena
• Sponsor a Call of Duty team
• Create content/media for Call of Duty
• Create content/media for Gears of War 3
• Add more partners
• Conduct two large donation drives
• Add Guild Wars
• Add Diablo 3
• Continue Wednesday Night Starcraft and The Losers Bracket
• Continue to promote bloggers and create general gaming content
• Continue writing for Chicago Tribune Geek to Me Blog
• Continue League of Legends 1v1 tournaments
• Explore titles like Firefall

Added to that, I believe we need to explore more events like Wednesday Night Starcraft, hold tournaments on a weekly/monthly basis, and become more involved in the SC2 community itself.

[The Turtle]

Woohoo glad to see cod making an appearance!!!!!

[Magnet]

These all seem like great ideas

[vVv Arkaine]

Yeah, I think if Console Gaming does stick around this year, CoD is going to be #1.

I'm happy Gears was 3rd on our survey.

The "what is important" results were pretty interesting as well.

[Robbyy]

No Halo.. alright.

[Evire]

Starcraft <3. Surprised me that CoD is above Halo though o_O

[vVv Blazek]

Always fun to see the results, although it saddens me to see that content generation is fairly low on the importance list

[Nynjatic]

A lot of great feedback from this survey. Blown away by a lot of these results as well. Can't wait for the next survey.

[ReseT]

Starcraft II on top! I'm surprised LoL wasn't second.

[vVv Perilous]

Supweme do not worry, it all depends on what the leagues do... If CoD does not have LAN support strictly online, and GoW3 could leave as hot as it came in. This poll was conducted before Halo was announced, however the non surprising news is SC2 rules the LANd. CoD needs a lot of work IMO to be watchable at a LAN event. Let alone get teams to attend. GoW3 I still have some hopes for but the community is still the same with a fake smile covering what is underneath. Halo community is trash, while their are a lot of people who are cool the overall community is not where it should be. Look for C-bus to hopefully change the way Halo kids think, otherwise it is the last event in 2012 at MLG. Kudos to SC2 for dominating but I believe something should be done with a Halo team if it is possible.

[Fizix is RtB]

Looks better than some for COD players.

[vVv Anaxamander]

I think it would be interesting to see the distribution of just the vVv members who voted. Some fun statistics though, nonetheless.

[vVv RobZGod]

Yeah, I think if Console Gaming does stick around this year, CoD is going to be #1.

I'm happy Gears was 3rd on our survey.

The "what is important" results were pretty interesting as well.

MLG announced yesterday that CoD won't be at Columbus, developers aren't getting on board. I see GoW taking over the scene tbh.

Edited by vVv RobZGod, 14 February 2012 - 03:35 PM.

[Spectral]

way cool... sc2 58% watched in the past week

[ODieN (Ex vVv)]

Starcraft <3. Surprised me that CoD is above Halo though o_O

Well considering the 'Halo: Reach' is in the Survey is Reach, any game will be above that.
(No offense to the Reach users.) ;] <3