Gamers clearly want us to sponsor Starcraft players. It is the only game that got more than 50%, and when we asked people to choose just ONE game, again SC2 came out on top. In order, it was SC2, CoD and then GoW tied with LoL that were the top titles that the community wanted us to support.
Looking at the processes that we could chose to decide on what players or teams to sponsor, tournaments came out on top.
This chart reinforces what is most important to our fans and community. It is clear that wearing our branded merchandise and using sponsored gear came out #1 with winning coming in a close second. Social media and streaming were next. Interestingly, create written content in the form of blogs, tips and articles was least important.
Again, SC2 rules the day here, being the title most watched. CoD comes next.
56% of survey respondents come to the vVv Gaming website daily, with 80% stopping by at least once a week.
So, what does all this mean for 2012? I am happy to see that we are doing many things right. The one thing we need to do better is our investment in and content surrounding Call of Duty, depending on what the leagues do. Here is a preview of some of the things to expect in 2012:
- Support MLG SC2 Arena
- Sponsor a Call of Duty team
- Create content/media for Call of Duty
- Create content/media for Gears of War 3
- Add more partners
- Conduct two large donation drives
- Add Guild Wars
- Add Diablo 3
- Continue Wednesday Night Starcraft and The Losers Bracket
- Continue to promote bloggers and create general gaming content
- Continue writing for Chicago Tribune Geek to Me Blog
- Continue League of Legends 1v1 tournaments
- Explore titles like Firefall