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SteelSeries and Major League Gaming Announce Partnership and Collaboration

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STEELSERIES AND MAJOR LEAGUE GAMING ANNOUNCE PARTNERSHIP AND COLLABORATION

Leading Manufacturer of Gaming Peripherals and The World's Largest Video Game League Team Up; The Promise of Collaborative Happenings for Competitive Gaming Coming in 2012

CHICAGO and NEW YORK, Nov. 10, 2011 -- Today, SteelSeries, the leading global manufacturer of competitive gaming peripherals announced a partnership and collaboration with Major League Gaming (MLG), the world’s largest professional video game league and provider of cross platform online videogame competitions. SteelSeries will work together with MLG and their supported, professional gamers to design and market a new family of keyboard and mouse peripherals, all of which will be introduced during the 2012 MLG Pro Circuit season.

“We strongly believe in and support what MLG has been building in the U.S. for the past nine years,” said Kim Rom, SteelSeries CMO. “The SteelSeries brand has become synonymous with professional gamers; from our peripherals’ quality and design to the technology and specifications that we believe gives players the edge to win. This partnership with MLG is a natural fit, the MLG events are the finest in the industry and we are excited to announce and kick things off.”

“SteelSeries is recognized as a company that does more that just create professional-grade, competitive gear, they have been an incredible supporter of competitive gaming and eSports for the past decade and see the same type of growth for the competitive circuit as we do at MLG, ” said Sundance DiGiovanni, CEO, Major League Gaming. “We are proud to be working and collaborating with their team and are excited to kick off nationals later this week, with them as a new partner.”

Today, SteelSeries and MLG are introducing two SteelSeries MLG Edition QcK+ mousepads that will be available during the MLG 2011 Pro Circuit National Championship in Providence, Rhode Island this weekend – November 18-20. With an MSRP of $19.99 the designs and details can be found at http://steelseries.com/mlgsurfaces. Find live streaming and tournament coverage at http://www.majorleaguegaming.com.

About Major League Gaming:

Founded in 2002, Major League Gaming (MLG) (www.majorleaguegaming.com) is the dominant media property exclusively targeting tens of millions of consumers worldwide who have a passion for playing video games as a competitive social activity. The company gives aspiring gamers around the world an opportunity to compete, improve their skills, and socialize through a thriving competitive community with more than 750,000 matches each month online and LIVE in-person Pro Circuit tournaments in cities nationwide. MLG broadcasts all Pro Circuit play via LIVE streaming online to hundreds of thousands of fans from more than 170 countries. MLG also provides extensive online editorial and video content to more than 8 million unique fans each month, including LIVE and on-demand original programming related to games, technology and more at MLG.tv and MLG Live.

About SteelSeries:

SteelSeries is a leading manufacturer of gaming peripherals, including headsets, keyboards, mice, software and gaming surfaces. For the past decade, SteelSeries has been on the forefront of competitive gaming gear thanks to continued innovation and product development in cooperation with leading professional gaming teams. SteelSeries also supports the growth of competitive gaming tournaments and electronic sports leagues through professional team sponsorships, partnerships, and community support all over the world. For more information, please visit http://steelseries.com.

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Awesome news!

Just one question: Is Astro going to stay with MLG? Or is Steelseries going to take "Over"? (Well, the article talked about mouses and keyboards, but nothing about headsets. So maybe both companies will stay?).

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Is it just me or does MLG seem to be dipping their toes in too many waters. They partnered with Madcatz to make the new "mlg controller" they partnered with Astro, and now Steelseries. They are all in direct competition with headset sales, I think sometime down the road someone is going to say "HEY!!! YOU CANT HAZ EVERYONE! THEY IZ ALL AGAINST EACH OTHER"

At least thats what I'm saying now

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