Social media - Twitter usage 101
Published on Wednesday, 23rd May 2012 00:29 | Written by BabyToss
We all use them. Well, most of us. We want to keep in touch with the gaming world. We also want to share our own thoughts and ideas, to shout them out to the world. Yes, talking here about social media, such as Facebook or Twitter. To those, who are part of prominent teams, that is even a must thing, in order to be able to promote their brand and themselves, to attract even wider audience. Howewer, there are many ways of doing it, and not all are exactly the best, or even correct way of doing it. I'm going to talk about Twitter specifically, in this particular rant of mine. So, be seated, take a deep breath, because I'm going to be blunt about this.
Followers, following and you.
It's always important to be able to make a positive influence. To have colourful ideas and interests. You have to be able to attract your audience somehow, without being obnoxious about it. I've seen it at least million times, when people literally beg to gain followers on Twitter. That is so wrong on so many levels. To be frank, nobody is going to follow someone, who can't really attract their audience, and even if they do, there's a big chance an unfollow will follow, because people want to read interesting stuff. Be personable, simply be a personality. Write about your interests and build a community around that. That will give you a healthy level of followers, who will actually read your content. Don't be just a dry person. Have people relate to you. Inspire them. Show them your dreams, passions, goals.
For example - My main focus and interests go around StarCraft 2. So, logicaly, my content goes a lot around that topic. But also, I actively look for expanding my overview, searching for interesting personalities, who have something catchy to say. I often follow people with similar goals and dreams to mine.
Make sure you do communicate with your followers. Make sure you communicate with the people you follow. Get out there. Be a personality, and yes, stressing that again. You can build an awesome community of people, who have the same interests, motivations, dreams, wishes.
Retweet button, don't be a tool while using it...
Retweeting and you
How upsetting it can be, when whole your timeline gets flooded with irrelevant retweets? Everything comes with moderation, and so does retweeting. Think about what you retweet. Don't just mash up that retweet button as if your life depended on that. Think of your audience, your followers. Are they going to be interested in that? Generally, to keep things interesting, support your interests, because if you follow the step one and build your audience around your own interests, there's a big chance they will want to read your retweets, thus leading to them widening their own areas, maybe gaining some more informations about their (similar) area of interests.
I've seen people retweeting all sort of stuff, even these so-called 'follow me, I follow you back', repeating it as if they lacked any resemblence of reason. This is not a way how to gain proper followers. This is a way how to gain something, which I refer to as 'Twitter Sheeps'. They collect followers, you often see them following thousands of people, having around thousand of followers. But, humour me - do you really think these people actually read what the people they follow tweet about? No frickin way! It's literaly impossible to keep up with that many people. Besides, these kinds of 'follower hunters' are rarely interested in what the others have to say, they just find an odd pleasure in having a high number of followers on their account and you should see that face, when that number drops a bit.
To bottomline it - retweet, but think about what and how often you retweet things. Retweet stuff, which is relevant to your interests and interests of your audience. I'm not going to retweet stuff about say, women's fashion, because I am not interested in the slightest about that, and neither is my audience. Same goes for the games and genres I don't really partake in, as there's high probability my followers wouldn't be interested in that either.
I make sure to retweet interesting things happening in my team, because I of course want to get them out there, but even then, I make conscious choices on what I retweet, so there's also big chance that my followers will read it and that it may get them interested. Because in the end, that is the main purpose of retweeting and promoting something - to get your followers interested in it, so, again, emphasis on the content to be interesting both for you and them. think of it as a commercial - sure, you get these obnoxious, generic ones on the TV, but when you come to gaming convention on LAN, what do you see? Brands, which are connected to that. Focused commercials, on specific group of people, with specific interests.
If you are like this - There's big chance you are doing it wrong...
Few last words
Nowadays, Twitter has become a mainstream thing. Major companies have it, politics have it, actors have it. I want all of you to just stop and think for a while, why are you using Twitter. What do you hope to do with it and how. The 'how' part is kind of key, as it may either make you an obnoxious presence within the network, who gains little to no followers or you can really build an awesome group of people around you. I also want to say, that quantity doesn't mean everything. In fact, quality over quantity, always. especially if you are trying to get out there, to promote yourself and your team. Some may argue with that point, that the more followers you have, the more exposure you get, but, refer to the point about 'Twitter Sheeps', who basically don't give a damn about what you talk about, as long as their follower count is high.
Think about it, and think about it hard. Especially if you are representing a brand or your team.